A few tips on good advertising

We have listed a few solid qualities and sound principles characteristic of good advertising. Not all will apply to every medium, but the impact is the same.

WHAT YOU SHOULD KNOW BEFORE WRITING AN AD

• What are you trying to say?
• What is it you are trying to sell?
• What is your proposition?
• What will you put in the ad?
• Where will you put the ad?
• How do you extend the ads results to the point of sale?

PRINCIPLES OF GOOD ADVERTISING

• Command attention, but never offensively.
• Be imaginative, but never misleading.
• Tell the truth.
• Be altruistic by selling service.
• Keep it simple.
• Offer the privilege of buying.
• Never seek favour or profit for yourself.
• Never advertise negatively or put a competitor down.

QUALITIES OF GOOD ADVERTISING

• Instead of telling a customer how good your product or service is, tell them how good your product or service will make them.
• Graphics must support the main idea without cluttering.
• Be sure headlines and subheads are brief and to the point.
• You can overestimate the public's knowledge, but never their intelligence.
• If an ad is profitable, don't change it by trying to make it better.
• Sell the results of a product, rather than the product itself.


Source: SolveYourProblem.com