Why?
Because when people flick through magazines they normally flick through from the back. Eyes are drawn more to the right hand page that lays flat as you flick. Statistically, more people will see your ad on that page. If you can stipulate outer right hand page to the publication, even better.
You may pay a bit more for your advertising as this has been tested time after time and results show campaigns are more successful if advertised on the right hand page but it would be worth it.
So when booking your ad space ask for a right hand page.
See a small selection of our work on our website and more albums on our Facebook page
click on the images above to be redirected to our website
No comments:
Post a Comment