Quick tip: Advertising rates are not set in stone. Always negotiate.

This applies to all advertising whether it be magazines, newspapers, radio or TV etc. Let the person selling you the ad space know early on that you're not interested in their full rate. A 20 to 30% reduction makes your ad more profitable.

Also, booking your ad closer to the deadline is more open to negotiation as Sales teams become more desperate to sell the ad space to reach their targets and fill the space. You could be surprised at how low they're willing to go rather than let the deadline pass without booking anything!